https://docs.google.com/document/d/e/2PACX-1vTo0X5TsR5lodQrkkJZKXhCb5hGSiwxJAEGDqtanAgCNELPeqfdOdc4QW_q1GIDISmxr-Vsi7FUQsU_/pub
Music Video examples
Music videos
Pop - Giants (Lights, band dancing and singing close to each other,
Live - The Flood (Studio Version)
Animation - Out of our heads (parts of it)
Narrative - Babe
Interpretative - Back for Good
Surrealist - Kidz (Spaceships, soldiers holding guns whilst people dance with Take That behind the soldiers)
Bibliography
Music Videos:
- Giants (https://www.youtube.com/watch?v=GI0Ft-BI_d0)
- The Flood (https://www.youtube.com/watch?v=Mfrg9beQcWs)
- Out Of Our Heads (https://www.youtube.com/watch?v=Edffdw0sCm4)
- Babe (https://www.youtube.com/watch?v=MviFdVHltEM&index=19&list=PLbbY7s-ePYESeC-zQ3CjpAGYl2i8VhvxX)
- Back for Good https://www.youtube.com/watch?v=N2ICtCO8TCw
- Kidz (https://www.youtube.com/watch?v=jlapv48d7VQ)
Vlog script
Pop - Giants
This music video, 'Giants' by Take That, is an example of a pop music video. One of the first videos like this was back in 1981 when the Buggles made 'Video killed by a radio star' and that music video started a long list of pop music videos since then. Some of the same conventions have been used since such as stylish outfits and setting and camera shots like close up and group shots of the band members and they're singing or lip synching close to each other. However in more contemporary music videos i think that the style has been developed as in my example, there is choreography and background dancers in the video with the Take That behind them. As technology has advanced and moved forward lighting and colour has been implemented into videos as it makes it more engaging to watch. When they're singing the chorus it is mostly group shots but in the solo verses it is single close up shots and there are a lot of times it will cut to the beat at the start of the chorus or verse. There are also changes of scenery and outfits normally, in other videos too, it is after the first chorus.
As live footage - The Flood
Live music videos can be filmed in a recording studio or in front of an audience which would be called an 'in concert' style of video. This style's conventions would normally be them singing the vocals,with microphones and then there would be other people who are playing the instruments for the music for the song. There wouldn't usually be a set similar outfit or costume theme going on in a live music video. In a live recorded video because it isn't the final studio recorded version the band members might talk to each other in-between the lyrics. Also the camera man will shoot from higher up and get lots of either close up or wide group shots of them as it's them that their fans love but they will also film the people playing the music as they contribute to the song just as much.
Animation - Out of Our Heads
In this one, animation isn't used all of the time but only in brief parts of the video. There are parts near the end where they make cartoon versions of them and they are jumping around like they are as their actual selfs it also has animated versions of the lyrics and in the background, which they would've used green screen for, there are shapes and patterns moving, turning and spinning which suits the lyrics, theme and name in the video. In Out of Our Heads they use techniques like lip synching, multi image and cutting to beat to fit the style of the video.
Narrative - Babe
The reason that it this music video is a narrative is because in the video there is a visualisation of what is in the lyrics as at one point he sings "I come to your door", then theres a high angle shot of him walking towards where she used to live, making him look not inferior but struggling as he is trying to find the woman he loves. Mark Owen is the one who sings the lead vocals and is therefore the one who is going to be the focus in this video and the video is a narrative of him trying to either just find his girlfriend or get back with his ex girlfriend. In this narrative music video though, mostly in the chorus and final verses, it will cut back to the whole band singing together and the other verses will be the narrative of the music video. The lyrics and narrative could be an actual situation that Mark and others in Take That have experienced before.
Interpretative - Back for Good
I think that this is an interpretative music video because the video isn't completely related to the lyrics because they are just at first taking cover from the rain (which was actual rain), dancing and jumping around in the rain. Also there is pretty minimal lip synching so I wouldn't say that it is a pop video either although they are wearing very similar winter overcoats. I would also be interested to see whether other people would think that this would be a narrative if there was a woman in this video instead of just them together. Techniques that they use in this are slow motion and no colours, just black and white colours. I think that it is interpretative as some people might think that it has different meanings in the lyrics and video because some people could think that it is about getting back with someone they love or them being together in a band or splitting up and then at some point joining together again which is what happened when they split in 1996 after Robbie Williams left the band at first then everyone did then they regrouped 10 years later so some may think that they were secretly hinting they may temporarily split up.
Surrealism - Kidz
A music video that has a surrealist style to it will have things that are unconventional and will be noticeably different to pop videos or a narrative. I was split in two minds for this because i thought that this could have been a narrative or surrealist style of music video because Take That didn't make this a totally outrageous surrealist video whereas some other examples really went extreme with special effects but I decided this was a surrealist one because in the video there are spaceships like the sort you would see in a Sci-Fi movie like Star Wars or something and there are shots from outer space facing towards Earth and I would say that a narrative style has more of a realistic approach. Also another surreal moment is when the people start dancing behind the soldiers as that definitely isn't something that you would see normally. Also when Take That emerge from the spaceship they come out holding instruments and riding a bike when there are soldiers holding up guns preparing to fire and that is not something that you would expect to see at all as you'd expect to see them with weapons. Again as the song is called Kidz , it's quite strange that there is only one kid in the whole video so i wouldn't say that it is an interpretative either.
Semiotics HW
1. Who are the two linguistic philosophers that semiotics is developed from?
De Saussure and Pierce
2. Which French ‘Structuralist’ recently developed this media concept?
Roland Barthes
3. The two methods
a. Describing the TEXT is called denotation
b. Myths and associations with the TEXT is called connotation
c. What quest is at the heart of the semiotic approach?
Meaning
5. Identify the factor that is given for readings of a media texts that determines the variety of meanings it can give?
The cultural position of the reader
6. What word is given for OPEN TEXTS?
Polysemic
7. Popular and mass culture e.g. mass media texts are known as closed texts.
8. Anchorage where words, captions or logos are used to direct a reader towards a particular meaning.
9. Closed texts is when a text prefers one particular meaning. These can be a result of media producers agendas and assumptions.
10. Define Stuart Hall’s THREE main types of audience decoding.
a. DOMINANT
When the reader accepts the preferred reading offered by the text.
b. NEGOTIATED
Where the content of the message is changed to fit the specific social condition of the reader.
c. OPPOSITIONAL
Where the dominant reading is congested and a reading which opposes it is produced.
11. How media texts speak to an audience is known as modes of address.
a. Describe how this is applied to FILMS and TELEVISION
In films, the audience aren't really acknowledged but the audience will normally know more than the characters do. In television it is more personal and more direct address is used towards the audience because sometimes people just casually watch it.
12. Define what the MALE GAZE is?
Male gaze is where people perceive that the dominant hollywood perspective is male as camera shots and editing are thought of to combine in order to represent women as objects in the controlling male gaze.
13. What is Semiotics?
The study of signs and the meaning of them in society.
a. How could you apply this to a MUSIC VIDEO?
You could apply it into a music video by finding things that the audience could understand and relate to so they they get audience gratification out of it.
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