New music app
Name: Resonate
Type: This is going to be a legal music app with every song and remix ever that can be streamed and downloaded so that you can listen to your favourite music wherever and whenever you like.
Essential information: This is going to be an app where people are going to have to pay for it unless they don't mind not being able to pick the order that the songs come. It has every single song ever made all on there so there is something for everyone to listen to if they like music. If they want to use the full and easy access version then they will have to pay a price of £7.99 but there will be a 10% discount for students on an app called Unidays.
USP: Every single song ever made but when you are listening to the song there will be an option to select the official music channel. Also on iPhones it has voice recognition on the siri feature so you don't have to always pick up your phone to select a new song. One small feature we allow is when you make a fresh account you can customise the format of how you want your app to look like the colour theme for the background and where you want your playlists to be and where you want the search part to be. Free month trial.
Similar services: Spotify, Deezer, SoundCloud, Apple music, YouTube music app
Target Audience: Anyone with an interest in music. Mainly teenagers as they use their phones as much as they can and will usually have earphones on them too.
Style: There's going to be music playing that is popular at the time of making the advert because it will probably attract more people and make them want to listen. There will be the chorus of three songs to make people stay and listen and then there will be a voiceover.
Setting: There isn't really a setting for this as the main sounds will be the songs being played.
Slogan: Resonate, bringing music to you
Script
1st informal idea:
*Advert begins with the first song's chorus
*Pause in the change of song
*Then 2nd song's chorus plays
*Second pause
*3rd song's chorus plays and voiceover starts playing
Voiceover: Like any of these absolute bangers? Listen to loads more on our new app Resonate starting at just £7.99 for full access but remember, if you're a student to use our 10% discount on Unidays. Resonate, bringing music to you.
2nd informal idea:
So guys are you looking for a new music app. Well ladies and gentlemen, why don't you just use our amazing new app, Resonate. We have loads of tunes and a sick set up. Even a voice recognition so that you can just say what song you wanna listen to. Believe me everyone this is the best music app that's out there right now. Come on you know you wanna use it. Resonate, bringing music to you.
1st formal idea: Hello, do you like music? Well on Resonate you can now listen to every single song, remix or medley ever made. Have you never heard of Resonate? Well that's because we've just released our app on google play and the apple store. Do you like to set up your music hub the way you want to or even play a song without lifting a finger? Well on Resonate you can because we have implemented a voice recognition system with Apple and Samsung products and you can now set up your format and colour theme for your account. Resonate, bringing music to you.
2nd formal idea:
Good morning, do you have an interest in music? Well if you are interested and you use apps like Spotify and Deezer then come and use ours, Resonate. Come and listen to all your favourite artists and bands and I emphasise the word all because we have every single song, remix and medley ever made. The price for our application is £7.99 for the full access version. We will offer a free month trial and then there is a 10% discount you can use if you are a student. Resonate, bringing music to you
New Taxi Service
Name: Taxi2you.
Type: Our Taxi service is going to be operating around central and greater London.
Essential information: Only in London, the price will vary depending on how far the customer is going, our friendly drivers will have their own quality, comfortable taxis that can hold up to 7 spaces for passengers. You can book Taxi's way in advance online on our website and through the app you can download off the app store on your phones.
USP: The first two rides will be free for any customers who book it for an 'as soon as possible' ride as long as they redeem their codes that they will be emailed when they make an account to sign up to our services. And if they need to make any stops during their journey they can have an unlimited amount of stops.
Similar services: Uber, London black cab taxis, MyTaxi, Gett and Addison Lee
Target audience: The target audience will be from teenagers upwards to adults (15/16 - 50 years old)
Style: The style will be informal when the voiceover acting part is playing but when the company is talking it will be formal as they will be explaining what the service does and what the USP is.
Setting: Going to be three different scenes to relate to three different age groups. One will be for ages around 16 which is going to be outside Thorpe Park as thats inside the M25 which is where this service is going to operate in. The next will be an young adult at the age of about 18-24 years old and they will call for a taxi back home from a night club. Then the adult will be around the age of 40 getting back home from work in central London.
Slogan: Taxi to youuuu (elongated) to make it memorable like most adverts these days.
Scripts
1st script:
1st person (teenager outside Thorpe Park): Hi I'm outside Thorpe Park can someone take me back to Kingston, please?
2nd person (young adult outside a night club: Hiya can I get a taxi from Club 49 Soho to Camden please?
3rd person (adult getting back from work): Hello I've just finished work, can I get a ride back to Croydon please, I'm just outside the Shard.
Company voiceover: Here at Taxi2You we offer a 24 hour service operating inside London with great Taxi's and friendly drivers. We are available to book via our new app or just call us by our phone number which is 02085641701.
2nd idea:
Company representative: Hey, do you ever need a lift home from work, or a night out or even back from a football match. Well if you live in central or greater London you are in luck because you can now book taxis to you, 24/7 via our recently launched taxi service Taxi2You. Book us through our website or app or just call us through our number 02085641701. Taxi to youuuu.
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