Everything we've done so far in Media

Media - Everything so far

In media we have done the following:
- Genre terms and concepts
- Music Videos and their purposes and styles
- The media sectors/texts/forms/industries
- Representation

Genre
For genre we have learnt about some of the different terms and concepts such as Crossover, Iconography, Sub-genres, intertextualiy and hybrid/synergy and how they can be used in different media forms. We also touched upon why genre is used (categorising) and what it means (type). Crossover is a genre that appears in various different forms. Iconography is using audio and visuals that an audience would expect to appear in certain genres such as pistols, horses, cowboys being included in Western genres. Sub genres are when the main genre is a crossover but then another one is combined as well.  Intertextuality is when a media form will have a reference included about another form like GTA including rockstar adverts in the actual game. Hybrid is a genre in fiction that blends themes and elements from two or more different genres.

Media Sectors
At the start of the course we recapped on what the 10 different media sectors were and we also learnt that they can be called forms, industries and texts and we use them when we are talking about a media product. The different ten are: Tv, radio, advertising and marketing, publication, photo-imaging, interactive media, gaming, press, animation.

Music purposes and styles
In the lessons we've learnt about what the purpose of music videos are, the different genres of music and then how a music video can please an audience. Some purposes are that they are promotional as they promote the artist/band, the record label and the genre. They're also used as an extension of income as it can get more people interested in the artist, label and genre. It also creates more ways of watching and listening to music and expands the way people gain access to music. We've learnt who some of the big artists have been recently, what other sectors use them, what the main things are that directors consider when planning a video.

Representation
Recently we have looked at representation within media and it is mostly about how people, ideas and events are presented in media and how meanings are constructed and how those meanings are recognised by many people. As audiences we will spot representations, criticise representations and see why certain representations are used frequently. We've looked at stereotypes, which can be used for exaggeration and comical purposes as people can recognise and find them funny. We've also looked at counter types. Also we’ve covered masculinity and femeninity as these concepts tie into representation as genrelly people have ideas on how male and female genders are presented in media forms. Genrelly men are supposed to have strength, power, good looks, good physique and are independent. Females are thought to be beautiful, nice size and physique, be emotional and hold good relationships with other people.