Radio Adverts

Radio Adverts

TFL - Contactless is coming
https://www.youtube.com/watch?v=KaAAjZj8wvI&list=PL_-0bPeCKBTHxM3jSxgmbVQaEBEp-julj&index=7

Factual Information
The factual information that is given in this radio advert is that there is a website and the reason for the advert which is that TFL users are now able to use their contactless bank cards as it is easier to travel and also means that they can get rid of a card when they can use one for two reasons.

Style
This advert is, in my view, informal and formal as when the women is talking she is more polite, slow and talks formally whereas when the man talks; he's very quick but casual and has quite a seductive kind of voice which can make the audience interested in what he's saying. its quite a simple and quick advert which also uses sound effects in the background, when the man talks about situations where someone may use their bank card, rather than just the two voices. It's more of a seductive advert as it doesn't need to be aggressive as they're not trying to sell or promote an event, they're just notifying people who use public transport in London that there is now a convenient way of travelling by using your bank card as an oyster card as well.

Purpose/Message
The purpose of this advert is to raise awareness to those people who use TFL transport that they can now use their bank card instead of an oyster card to be able to get on to public transport and that they don't have to carry an extra card around with them now they can just use one. Its not a product they're selling or an event that they're trying to promote, its just a notice from TFL.

Persuasive Techniques (voiceover and sound bed)
The USP that the advert has is the fact that the public don't have to carry an extra card around with them now that they can just use one for financial purposes and so that the can use public transport. They use direct address as they use words like 'you' to try and make it relatable to the audience and they also make it relatable by using instances where the audience might come across such as 'strumming a guitar', 'drawing straight lines' or 'de-icing a car' or 'cutting a cake' and theres also a use of sound bed because when he mentions one of those circumstances theres a sound of someone for instance scraping a car. This can satisfy an audience, by being able to relate to certain situations as it can suddenly feel personal and make hem feel like they should do/use what they advert is promoting. Also TFL use the slogan 'Every journey matters' and this is good as it makes the recipient feel important to TFL making them feel like a trustworthy and efficient company.

Audience
The target audience for this advert would probably be adults/young adults, probably from about the age of 16 till the ages where people start becoming retired, as the elderly get free travel after then. As it is about using a bank card as a way of travelling around; kids or teenagers wont have proper bank cards like credit or debit cards at their age so its not really being aimed at them.

Structure and voiceovers
In this advert there are two peoples voices who are being used for the sounded voiceovers and that is probably included so that the audience don't get bored of hearing just one voice throughout the advert. Transport For London also uses the tagline "Every journey matters" which is good as it makes the people who use TFL transport feel like they're valued and looked after. They also include their contact details at the end.

Regulation
http://content.tfl.gov.uk/tfl-advertising-policy.pdf
In the site linked above they state that "We also aspire to ensure we don’t carry advertising which is offensive, insensitive, promotes violence, hate, intolerance or inequality, or is purposefully controversial"so they don't condone any of the things said in that statement and shows they care about their users as so many different types of people use TFL. Here is what they have to say about ASA: "The regulation of advertising in the UK is the responsibility of the Advertising Standards Authority (ASA). The ASA applies the Advertising Codes which are written by the Committees of Advertising Practice (CAP)." 



Saw Alive - Thorpe Park
https://www.youtube.com/watch?v=S0T3nRulHQ0


Factual Information
'Saw Alive' came out at Thorpe Park in 2010 and in the advert it says the ride is  came out in 2010
"out now" so this advert promoting it must of come out after the ride opened. The only other factual information included in this advert was really when they guy said "book now at thorpepark.com" and here he is stating the website address for people to book tickets.

Style
It is definitely an informal advert as there is intense, energetic and eerie sounding music all the way through the advert as it is a ride for Thorpe Park that they're trying to promote. The voice is deep and almost confrontational as if he is trying to scare/tempt you into paying to get a ticket at Thorpe Park so that you can check out this new ride that came out in 2010. HIs voice sounds serious but we know the actual purpose behind the voice isn't actually a serious matter so in a way it can come across as humorous that he's talking as if he's in a cave. It's almost aggressive as the man talking sounds like he's trying to scare you into going through with it.

Purpose/message
The purpose of this advert is to promote a certain ride called 'Saw Alive' that was came out in 2010   Thorpe Park so that people end up really wanting to try it out and will then buy tickets for Thorpe Park to go and try the new ride.

Persuasive Techniques (voiceover and sound bed)
The persuasive technique, which is the most obvious one, that they use is the sort of daring voice the man has for the voiceover as it makes the audience feel as if they need to overcome the ride as they make it sound terrifying to go through. The technique they also use is to aim it at those people who like the feeling of being scared or enjoy rides and theme parks in general by introducing new rides
as this can make them more willing to pay for tickets because they might not come back if no new rides are open to the public as they've already been on the old rides, if they've been there before. Also they've included sound effects in the background of the voiceover like the sound of wheels screeching against the tracks of the ride, the sounds of the machinery operating the ride and intense music as it's a ride and they are going to be fast so it's a way of trying to hype up an audience. The man also uses the phrase "You thought the game was over. You were wrong" and "more terrifying than ever before" as a way of making people think that they should go back to Thorpe Park again and try out the new ride.

Audience
The advert is definitely aimed at teenagers/young adults as people who enjoy rides are young people as they enjoy the feeling of being scared and are more daring than old men/women etc. and young kids probably aren't tall enough to go on a lot of the rides anyway so it wouldn't be safe for them anyway. Also it can be aimed at parents who may be organizing a treat/party for their child's birthday and when that happens they either go as a family or they will take their child and their friends with them.

Structure
In this Thorpe Park advert, they use sound bed by including lots of sound effects like the sound of machinery and wheels screeching as if you were actually on the ride in real life and then there's definitely animals making their stereotypical noises they make. They use single voice only in the man with the deep voice and the only kind of contact detail link that they really give is thorpepark.com for the website.

Distribution
This advert would be distributed to the people in the UK as Thorpe Park is just inside the M25 which is near London and it would be intended for teenagers and young adults and people who like to do daring things like going on roller coasters. 

Regulation
The ASA, which stands for Advertising Standards Authority, is the UK's main advert checker and their job is to make sure that every advert that goes public has met all of their criteria and codes so that they are ethical and appropriate otherwise that advert isn't fit to go out publicly. There is another company called CAP (Committee of Advertising Practise) that come up with a list of advertising codes for adverts so they can be used.

IKEA's new catalogue (2018)
https://www.youtube.com/watch?v=DUmVVbpnM0o

Factual Information
The factual information that is given out in this radio advert is the names of some of the items that the IKEA customers would see and potentially buy if they were to have a look inside their catalogue if they were interested in their products. They say to visit IKEA if the potential customer wants to get themselves a free copy of it.

Purpose
The message and purpose of this advert is to try and get people to have a look inside IKEA's new catalogue which will include most of, if not all, of their products. The people would have to go into IKEA to get a copy of it so it's a good reason for the ad for IKEA from a business point of view as these people will be in IKEA probably to buy products but anything they didn't see or get that they see in the catalogue they could go back for or order online.

Style
The style of this advert is quite informal and seductive as it is delivered at a quick pace but not a ridiculous one where you are struggling to understand what they are telling you. Its almost conversational as the man who is talking for the whole of the advert is asking rhetorical questions to the audience about whether or not they own some of the items they are advertising in the advert. I think that it is seductive as it asks the audience questions that some people could relate to such as when he talks about having a box to put children's toys in when unexpected guests coma around.

Structure
For structure in this advert, there is only one mans voice and for the first fourteen seconds the man is asking the audience rhetorical questions so that they can relate to the advert and this is also audience gratification when they can relate. For the remainder of it they are delivering the purpose of the advert and that is explaining where they can get their catalogues from.

Sound Bed
For the uses of sound in this advert, from the beginning there is music that runs through till about 27 seconds in and then it stops and the slogan and the music for it plays till the end. The music at the beginning is fun, positive and the sort that you would think might be used in a gameshow. When the man asks a rhetorical question, everytime it ends with a sort of 'ding' sound as if you're saying yes. The slogan music is like violins and whistling like birds. 


Persuasive Techniques (voiceover and sound bed)
To persuade people in this advert, they use a man with a seductive and high voice which makes it funnier and more interesting to listen to because someone with a dull and monotone voice probably wouldn't keep people listening to it. There aren't many USP's that I could think of apart from the catalogue obviously being put together using pages and some people, probably adults and elderly people like to read and look at things on paper rather than going on to a computer to search it. The man also asks the audience questions that can be quite relatable to adult audiences like when he talks about having a box to put children's toys in when guests are around and when audiences can relate they become more engaged in what people are saying. Also IKEA is quite popular as its a foreign Swedish furniture store and the layout of the stores are sometimes what gets people to go.For voiceover, only one main voice is used and that is the mans that is used from the start till 27 seconds. Another persons voice is used for the slogan/tag line but that was probably made for most of their TV and radio adverts when they use the slogans at the end. I would say that the tone of the advert is conversational between the first man and the audience as he's asking rhetorical questions and  he's trying to persuade the audience to look in their new catalogue. His accent/tone of the voice is slightly high and posh British voice but in a way it's kind of seductive as you wouldn't want to have to listen to a boring voice.

Distribution
This advert was made for people in the UK so it would be a national advert and it would've been intended for adults and particularly ones moving into a first/new house or adults looking to replace or add more furniture to their house.

Regulation
The following things are certain concepts that they would have to comply with when they are doing their advert:

• - Consumer credit, investment and complex financial products and services
• - Gambling products and services
• - Alcohol products
• - Medical and health and beauty products and treatments
• - Food, nutrition and food supplements
• - Slimming products, treatments and establishments
• - Adult shops, stripograms, escort agencies and premium-rate sexual entertainment services
• - Dating and introduction services
• - Commercial services offering individual personal and consumer advice
• - Environmental claims
• - Matters of public controversy including matters of a political or industrial nature
• - Religious organisations
• - Charitable causes
• - Films, DVDs, video, computer and console games that have an 18+ certificate or rating.