Friday, December 7, 2018

My radio advert


My own Radio Advert Idea


New music app

Name: Resonate



Type: This is going to be a legal music app with every song and remix ever that can be streamed and downloaded so that you can listen to your favourite music wherever and whenever you like.

Essential information: This is going to be an app where people are going to have to pay for it unless they don't mind not being able to pick the order that the songs come. It has every single song ever made all on there so there is something for everyone to listen to if they like music. If they want to use the full and easy access version then they will have to pay a price of £7.99 but there will be a 10% discount for students on an app called Unidays.

USP: Every single song ever made but when you are listening to the song there will be an option to select the official music channel. Also on iPhones it has voice recognition on the siri feature so you don't have to always pick up your phone to select a new song. One small feature we allow is when you make a fresh account you can customise the format of how you want your app to look like the colour theme for the background and where you want your playlists to be and where you want the search part to be. Free month trial.

Similar services: Spotify, Deezer, SoundCloud, Apple music, YouTube music app

Target Audience: Anyone with an interest in music. Mainly teenagers as they use their phones as much as they can and will usually have earphones on them too.

Style: There's going to be music playing that is popular at the time of making the advert because it will probably attract more people and make them want to listen. There will be the chorus of three songs to make people stay and listen and then there will be a voiceover.

Setting: There isn't really a setting for this as the main sounds will be the songs being played.

Slogan: Resonate, bringing music to you

Script
1st informal idea:
*Advert begins with the first song's chorus

*Pause in the change of song
*Then 2nd song's chorus plays
*Second pause
*3rd song's chorus plays and voiceover starts playing
Voiceover: Like any of these absolute bangers? Listen to loads more on our new app Resonate starting at just £7.99 for full access but remember, if you're a student to use our 10% discount on Unidays. Resonate, bringing music to you.

2nd informal idea: 
So guys are you looking for a new music app. Well ladies and gentlemen, why don't you just use our amazing new app, Resonate. We have loads of tunes and a sick set up. Even a voice recognition so that you can just say what song you wanna listen to. Believe me everyone this is the best music app that's out there right now. Come on you know you wanna use it. Resonate, bringing music to you.

1st formal idea: Hello, do you like music? Well on Resonate you can now listen to every single song, remix or medley ever made. Have you never heard of Resonate? Well that's because we've just released our app on google play and the apple store. Do you like to set up your music hub the way you want to or even play a song without lifting a finger? Well on Resonate you can because we have implemented a voice recognition system with Apple and Samsung products and you can now set up your format and colour theme for your account. Resonate, bringing music to you.

2nd formal idea: 
Good morning, do you have an interest in music? Well if you are interested and you use apps like Spotify and Deezer then come and use ours, Resonate. Come and listen to all your favourite artists and bands and I emphasise the word all because we have every single song, remix and medley ever made. The price for our application is £7.99 for the full access version. We will offer a free month trial and then there is a 10% discount you can use if you are a student. Resonate, bringing music to you

New Taxi Service

Name: Taxi2you.


Type: Our Taxi service is going to be operating around central and greater London.  


Essential information: Only in London, the price will vary depending on how far the customer is going, our friendly drivers will have their own quality, comfortable taxis that can hold up to 7 spaces for passengers. You can book Taxi's way in advance online on our website and through the app you can download off the app store on your phones.

USP: The first two rides will be free for any customers who book it for an 'as soon as possible' ride as long as they redeem their codes that they will be emailed when they make an account to sign up to our services. And if they need to make any stops during their journey they can have an unlimited amount of stops.


Similar services: Uber, London black cab taxis, MyTaxi, Gett and Addison Lee    


Target audience: The target audience will be from teenagers upwards to adults (15/16 - 50 years old)

Style: The style will be informal when the voiceover acting part  is playing but when the company is talking it will be formal as they will be explaining what the service does and what the USP is.

Setting: Going to be three different scenes to relate to three different age groups. One will be for ages around 16 which is going to be outside Thorpe Park as thats inside the M25 which is where this service is going to operate in. The next will be an young adult at the age of about 18-24 years old and they will call for a taxi back home from a night club. Then the adult will be around the age of 40 getting back home from work in central London.

Slogan:  Taxi to youuuu (elongated) to make it memorable like most adverts these days.

Scripts

1st script:
1st person (teenager outside Thorpe Park): Hi I'm outside Thorpe Park can someone take me back to Kingston, please?

2nd person (young adult outside a night club: Hiya can I get a taxi from Club 49 Soho to Camden please?

3rd person (adult getting back from work): Hello I've just finished work, can I get a ride back to Croydon please, I'm just outside the Shard.


Company voiceover: Here at Taxi2You we offer a 24 hour service operating inside London with great Taxi's and friendly drivers. We are available to book via our new app or just call us by our phone number which is 02085641701.

2nd idea: 
Company representative: Hey, do you ever need a lift home from work, or a night out or even back from a football match. Well if you live in central or greater London you are in luck because you can now book taxis to you, 24/7 via our recently launched taxi service Taxi2You. Book us through our website or app or just call us through our number 02085641701. Taxi to youuuu.














Monday, November 26, 2018

Media film studies assignment - Auteur and Feminism


Auteur and Feminism film theories

Auteur

Charlie and the Chocolate factory - Tim Burton 
Firstly, if a director is thought of as an auteur director then it means that they are like the author of the film and when they do this they manage to implement their own creative ideas and concepts into the film. Tim Burton mostly makes dark, gothic fantasy and horror films has directed various films but there are many themes and ideas that can be spotted in the films that he has made and auteur directors all have their own way of directing and visioning their films and they will often use similar looking shots, lighting and sound and actors they've worked with previously in other films and his methods are different to lots of other directors films as he has complete control over the production of them.

Casting
In Charlie and the Chocolate Factory, Tim Burton brought in Johnny Depp (Willy Wonka), Helena Bonham Carter (Mrs Bucket) and Christopher Lee (Willy Wonka's father) to play quite key roles in the storyline and these actors have been in about seven other films he has made. Johnny Depp has played a lead role in this Burton film and Willy Wonka is an eccentric, quirky and outgoing sort of man who is childlike and doesn't seem to like the idea of behaving like a grown up. They also brought in Freddie Highmore to play Charlie Bucket and they got the casting right for this part because he had to be a skinny boy as his family are poor and with there being 7 family members, he's not going to be able to eat as much as an ordinary boy might do. Highmore also comes across as polite, caring and brought up well considering his families background.

Techniques
For colour and lighting, the only times really in the film that colour is used is when the children and adults are allowed in the factory or when there is a scene involving Wonka chocolate bars or the golden tickets. A good example of this is when they enter the room Wonka calls 'The Chocolate Room' but before they go in to the factory, from the outside it is a cold, overcast looking day and the factory itself is grey and dull looking with smoke pouring out of it adding more to the cloud. But when they go in to that room there is just like an explosion of colour. When they enter a room in his factory they will normally start the scene with a wide expansive shot showing the whole room to let the audience see what the room is like and then it would switch back to a shot of the group to take in Wonka's pride in what he has created and then a reaction of the party with him. They use special effects when Mike Teevee is shrunk into a mini version and then at the end of the factory tour after he is stretched in to a tall and literally flat size we see him walking out. They use music at the beginning with the opening credits and then when the Oompa Loompas break into a song when one of the children end up leaving the tour and the Oompa Loompas making songs and dancing shows how mischievious they are and how they entertain themselves.

Creative Influences
One thing that really stands out to me is the make up that Willy Wonka has on his face as he is pale because he's in his factory basically all the time and he has shadows around his eyes, his lips are purple and he has strange feminine type of hair. Burton seems to like to use this pale look for characters in his fantasy films. Willy Wonka is also a character who is unusual and weird throughout the film but not creepy like some of the major characters that are in Burton's other films. Tim Burton normally starts his films with maybe 2 or 3 minutes scene of opening credits with pictures (probably if it's an older film) or if it's more of a recently made film like this one then it will be a few minutes of shots of key things from the film (like the Wonka bars being shipped out of the factory) and then maybe a narration after it to open the film.

Genre Analysis
In terms of the genre of this film, just like nearly every other Tim Burton film this is a fantasy and a humour film. Reasons why this is a fantasy genre film is because Willy Wonka is called a genius as he can consistently make the best chocolate bars in the world and then also sweets that in real life might sound impossible to make to us. Also there are the Oompa Loompas who are from a far away land which is conveniently called Oompa Loompa land and they are like little tribal people but it is unclear whether they are human or just some sort of magical little people who can talk. It is also a comedy film because Willy Wonka is an adult with a childish perspective on things which makes him come out with funny comments and remarks particularly about the children who found the golden tickets to get into his factory.

Narrative analysis
For narrative, in this the poor and respectful people (like Charlie's family) end up as the happy ones at the end of the film but the richer and disrespectful children end up finishing their tour early and not getting the ultimate prize which Charlie won and that was Wonka's factory. The narrative has a fantasy concept because Charlie always liked Willy Wonka's chocolate and was very interested in his factory as he made a model of it at the start of the film and then at the end the factory is offered to him to run it as Wonka realises when he dies someone needs to take over. However he's told that he couldn't see his family again so he turns the offer down but when Charlie makes Wonka realise family is important, at the end of the film we see that his families house is moved in to the factory so the two main characters end up happy.

Symbolism
In Wonka's factory, nearly every individual room has a main colour. In the first room, 'The Chocolate Room', it's mainly green, red, pink and brown but then in otherwhich sort of sets the tone for what the rest of the factory tour will be like as it almost reinforces Wonka's imagination. For actors, there is symbolism in Johnny Depp playing a lead role like Wonka in a Burton film as he is is very eccentric and not the usual type of adult man. A good example of symbolism for a character is the shirt that Mike Teevee is wearing throughout the tour and it has a skull on it and this is symbolic because he is a pretty violent and rude person and the first scene we see of him he's playing a violent video game and is shouting at the screen saying "DIE, DIE, DIE" and also when left on his own in the factory the first thing he does is obliterate a pumpkin and the skull T-shirt has connotations of violence and terror.

Technical Codes
For technical codes, I'm looking at the scene where Violet Beauregard turns into a blueberry. Firstly, when she gets bigger and bigger the camera rises up with her and also when everyone else backs away from her that angle is almost like saying she is helpless at that point and everyones backing away in case something bad happens. For the audio, when she starts turning blue some daunting screechy violin music starts playing quietly and then when it gets seriously bad and she turns into a massive blueberry it is really loud. The editing is spaced out so that each reaction of everyone else is seen clearly when she swells up.

Written and spoken language 
In this film, most of the written text that we see is in posters or newspapers and when this happens it basically always has something to do with Willy Wonka and his golden tickets and the children who had found them in the chocolate bars. These are important parts in the plot of the film because one of the first examples is a notice on a lamppost announcing that five children will get the chance of getting a tour of the factory if they find one of the golden tickets. For the other times, it announces who the children are and this also introduces new characters to the film making it important overall. For spoken language, most of the characters, apart from Willy Wonka, are quite serious. But Willy Wonka will say some things that adults will find quite funny like when Augustus Gloop comes up to Wonka and says "I really love your chocolate" and then Wonka says "I can see that" which i found quite funny.

Feminism
Divergent - Neil Burger
Feminism theory is a theory that filmmakers follow that leans towards the importance and viewpoints of women whereas stereotypically men are normally the main characters, for example something like Harry Potter whereas with feminism Tris in Divergent or Katniss in The Hunger Games. Neil Burger directed Divergent and the reason that this would be considered a feminism style film is because the Divergent series's main protagonist is a young woman who's called Tris. The film is set in Chicago but way in the future when society seems to have collapsed and everyone is like some of the last remaining humans. As the main character is a woman, it means that the plot revolves around her and she will have important traits  and reasons (being Divergent) which is why she's going to be so crucial in the plot of the film. It is also a feminism style because in the film the people have to choose to enter a faction group which means that when they turn 16 they have to join a certain group out of five which suits their characteristics. But she chooses to join Dauntless which is the one that has the most brave, fearless and combative people in which is showing how woman can be what men are stereotypically thought as.

Casting
For casting Burger brought in Shailene Woodley to play the lead role as Tris and she plays it well as a girl who looks quite shy and wary at first but comes out of her shell when plot moves on as being in the Dauntless faction makes her stronger, confident and more daring and then she learns that she is divergent and she realises her qualities and potential. Kate Winslet plays Jeanine who is the main antagonist in the film and she is the leader of the faction called Erudite which is the faction who wants to take charge and this is also another example of feminism from Burger as another very major character is a female. Her mum is portrayed as brave and fearless as she rescues Tris from being executed when the Erudite faction attack Abnnegation and then she dies saving her for it. Also the woman who Tris goes to for her faction test is Tori, played by Maggie Q, and she reveals to Tris that she is what people call Divergent and is therefore important to the story. 

Techniques
In Divergent, Neil Burger uses a range of techniques but I did notice that at the start of the film there are lots of aerial and establishing shots on the city and there is a use of colour to suit the mood in the scenes in Divergent and it has that golden sun colour shining on the city as it's a completely new world to us and those colours remind people of new life but it's a common theme and a shot that is used throughout the film. Another example is the people from Dauntless wearing black clothes because compared to the rest of the city these are the most different as they are fearless and daring and wearing the colour black means their mysterious and protective. Burger makes lots of use of music and it is normally used when the story has progressed onwards or if there is a very beautiful and scenic shot or scene then there will be music used. Music is used when Tris has chosen her faction and they all leave the massive room, music starts playing and it's 'Run boy run' by Woodkid and it's the sort of music that would remind you of action and the Dauntless lot are all running and climbing and chasing after trains so the music suits the scene well. There is also a lot of use of green screen that they use for the background of shots, for example like when Tris and Four are taking a practise aptitude test halfway through the film and they are on a beemline really high up in-between two buildings. Special effects are used when Tris takes her real aptitude test and a fire rises from the ground very quickly and that is definitely CGI. 

Creative influences
Neil Burger has said that when he was visualising Divergent in his head, when he was thinking about his approach on it, that he wanted to stay faithful to the book as he spoke to the author of the book, who is Veronica Roth, before he started on it. He also says that he has watched many movies set in the future, such as Blade Runner, and he said he could imagine a CGI city but he wanted to make it all feel real by implementing human nature and things that as the audience we could relate to. Burgersaid in an interview that "the essence of the story's message can resonate with any age" because he thought of the questions "Where do I fit into the world? Who am I? Am I different, and if I'm different, do I hide it?" and these are the sorts of things that a teenagers will have thought of at some point as they mature into adults and then adults can remember thinking about that.

Genre Analysis
For Divergent, the genre is mystery and Sci-Fi. The mystery comes in various ways as there a quite a lot of questions that the audience will have but then as the protagonist, Tris, gets further into the plot she is going to have questions answered and then find more questions. One thing that is mysterious is why is Jeanine and the Erudite faction so interested in Marcus Eaton and rounding up as many Divergent's that they can find. It is a Sci-Fi film as there is so much futuristic iconography and elements that make us think of science and unrealistic technology that we wouldn't have in our time right now and there is also a story of why their society is like it is at the start.

Narrative analysis
The narrative of Divergent is about a sixteen year old girl, called Beatrice Prior, who lives in a futuristic version of Chicago where they seem to be the last remaining humans across the United States. Every year, the sixteen year olds all have to select a faction to be in and Tris, who was in Abnegation with her family, ends up in Dauntless after taking an aptitude test to see which one she should choose and being told that she is Divergent which means that she's not suited to any of them. She joins Dauntless and then realises that she's one of the worst in there and has to train really hard to be able to stay on the program otherwise she will be faction less, meaning that she won't belong to anything and effectively homeless. The faction called Erudite, led by the antagonist Jeanine, wants to take over Abnegation and run the government of Chicago and at the end joins up with the Dauntless leaders to force the Dauntless soldiers to start killing Abnegation, through some sort of mind control, so that they can control the city. However Tris with the help of her mother and father, who both die in the process, stop the mind control on the Dauntless soldiers and then she escapes on a train with Four and his dad, Caleb who is her brother and Peter who was in her Dauntless initiates group.

Symbolism
Neil Burger uses symbolism in Divergent and the most obvious use is for the symbol of each of the city's factions. For Dauntless, there is fire which can have connotations and meanings of danger, will and determination. Abnegation's is an image of two people holding hands which is like offering help to somebody and Abnegation is for the kind and helpful one. Candor's symbol is an image of scales which is symbolic for deciding what is the truth in court and Candor's faction is all about Honesty. Amity's is a picture of a tree and Amity is all about peace and trees can remind people of the countryside and often in films when someone is looking to escape they dream of a place in nature. Finally for Erudite's faction, it is an image of an eye and that can have meanings of focus, vision and observation and in Erudite they are the most intelligent people living in Chicago.

Technical Codes
For technical codes, I'm looking at the scene when they are on the train on the way to Dauntless and then they start jumping off the train on to the roof of the building. For camerawork, for one shot, as Tris and her new friend Cristina jump off it cuts to a birds eye view of the jump, making me think that Burger wanted to show the gap between the roof and the train and how high up they are. For another shot it shows the speed the train is going and this makes it seem more intense and the jump even more daring and dangerous. That same shot also shows how many more people have already jumped and that they are the only two who haven't jumped yet. For audio they use a soundtrack that has intensity and it uses the sound of the train and the tracks and also the sound of drums to make it more dramatic.

Written and spoken language
In Divergent, not much is actually written down, everything is normally just symbolised like the faction symbols and even when someone is reading something aloud they are reading off of some futuristic iPad that isn't visible to the audience. When people are talking to Tris, she is often being told what to do like when she goes into Dauntless and is then told to jump off the roof and then she undergoes all of her training. It depends which group of people that Tris is talking to in Divergent as Dauntless come across as confrontational and blunt, for example Eric, Abnegation seem kind and caring, for example her parents and Erudite is where Jeanine is and she comes across as authoritative and knowledgeable.

Monday, October 15, 2018

Tim Burton

Charlie and the chocolate factory - Tim Burton

I think that Tim Burton has been thought of as a Auteur film maker because auteur film makers have their own way of directing and visioning their films and often use similar looking shots, themes and actors they've worked with previously in other films and his methods are different to lots of other directors films as he has complete control over the production of them. I think this because an example of this is in the trailers for both of the films, the man whose voice is used for the voiceovers is used for both of the films but he also does it in a way that introduces you to the story and the main characters and if you watch the official trailers you will know exactly what I mean. Also in the two trailers, another similarity are that Willy Wonka and Beetlejuice are both very outgoing, eccentric and quirky main characters who both have very silly lines included in the two trailers and also they both have very pale faces and very noticeable and unorthodox costumes in the two films which could say quite a lot when it comes down to how Burton imagines these characters when trying to visualise them in his head and they are both very representative of the genres for both of the films as they are both fantasy and comedy films and both. Also, in my opinion, I feel like Charlie and the chocolate factory and Beetlejuice are similar as I think the colour in the setting of both films look quite similar as it looks like Tim Burton is quite into using a gothic/dark theme in his films even though granted in Charlie and the chocolate factory there are lots of rooms full of colour like the first room they all go in but I would say that the area surrounding the factory is quite gloomy and industrial.

Codes and Conventions - The World's End and Hot Fuzz


Codes and Conventions

Hot Fuzz (2007)

Symbolic Codes

Setting
In Hot Fuzz the film is set in a countryside town in Gloucestershire as the Metropolitan Police service has decided to move police officer, Nicholas Angel (Simon Pegg), to a fictional place called Sandford. It is supposedly a place with no crime rate and has won 'Village of the year' countless times before and everyone is happy with the way things are. It looks like the standard, stereotypical countryside village where nothing particularly interesting or important happens. The atmosphere or mood generally we can get from the film is that everything is perfect until the story develops.

Mise en scene
In the shot below, there are a group of people in the film who want their village to be absolutely perfect and don't want people to ruin the reputation so they will do anything they can to keep it that way. In this shot the costumes they use are black cloaks that make them seem scary but as it's more of a comedy/action film; it's funny as these people are middle aged people and most of the time its young people who hide their identities. The set design makes it seem eerie and secretive, like how it is for most of the film, as they are in some sort of courtyard of an old castle and it's dark with an eerie blue colour (possibly from the moonlight) adding a supernatural element to it. The props they use are radios and torches and even though you can't see it in this shot, they have weapons underneath their cloaks. The group of people in the shot are already there and have been startled by the unexpected appearance of Sergeant Angel as they were having a discussion on what story to make up for his death which is why they are sitting down and he's standing up. Also if you were seeing this shot for the very first time you could tell that everyone sitting down are the hostiles to the protagonist.

















Acting
https://www.youtube.com/watch?v=Cun-LZvOTdw
In this scene, the three officers have to go to a farm to sort out an issue with the farmer and cutting down other peoples garden hedges. The farmer has a very inaudible and strong west country accent making the scene humorous as  Nicholas has to have what he's saying translated through the two other Police Officers. They are all very composed as police officers normally are and the farmer doesn't seem  fazed or afraid of the police but he does do as they say. Nicholas' facial expression throughout this scene is mostly confusion as he doesn't understand what the farmers saying and he seems bemused by his mannerisms. Angel speaks with authority and seems calm in the presence of a man with a shotgun but conducts himself with a lot of experience behind him, not literally though.










Colour
As this film is quite a gory, bloody and violent film, I think that what the director decided to for this scene was to have the cloaked man lurking in an alleyway but use the red light as symbolism as the connotations of red is blood and violence and this man is holding a axe, which about twenty seconds after this shot, he uses to behead two people just because they were bad actors and having an affair with one another. Also the red and black colours can mean two things; the black meaning mystery and the red being violence and the people in this film who wear these cloaks, both share those things as they've been able to stop Sergeant Angel from finding out the truth.




Technical Codes

Camerawork
https://www.youtube.com/watch?v=AMT2RwFFs_g
During the opening of the scene in the link above, Sergeant Angel has come back again to fight back against the murderers in Sandford and they weren't expecting him to come back or they thought that he was dead. However the camera angle they use on the villagers faces are close up face shots that have gradually zoomed in on them. They zoom in on them as this small part of the scene isn't fast paced as they are all fairly shocked/surprised that he's come back and it builds up tension until the first shots are fired.












Editing
https://www.youtube.com/watch?v=YoTThWeyR0Q
In this film, one technique that they use are quick shots and these can be to quicken the pace of a certain part of the film, imply that someone's in a rush or that it's a chaotic scene or to convey lots of information quickly. A good example of this is included in the link above when Nicholas goes back to the Police station to collect a range of firearms to fight against the group of village members and in the quick shots it includes things like opening lockers and doors, entering in a pin, grabbing shotguns and pistols and loading them with ammo.








Audio
https://www.youtube.com/watch?v=AMT2RwFFs_g
For the audio, in this scene they are using firearms so obviously they wouldn't let actors actually shoot real guns so they would have to include non diegetic sound effects to make it sound as if they are really shooting at each other. What might be diegetic is the sounds of the debris crashing and breaking as the shots are fired and they miss their targets. There's a tense audio noise that plays until Angel says "Morning" where it switches to an intense soundtrack as they start shooting.










Lighting
The lighting in the church fair scene is bright as it's a sunny day as it's a fair so it fits the mood for the scene as people will be enjoying themselves and having fun. The sun spreads all across the church yard on everyone in this scene so the colour of everything is brighter than if it was cloudy.














Written Codes

Printed Language
As Nicholas Angel is a police officer, and the story is shown through his perspective, it would make sense for the audience to see most of the printed language be serious issues like him reading a sign about not serving alcohol to under 18's. Also the first thing that we see him sit down and read is the local newspaper where he as the new police officer in the village can update himself on what is going on and he could be looking to see if anything suspicious or criminal is happening. These local newspapers are used later on in trying to find out why the terrible things in the film happen.














Spoken Language
Most of the spoken language that the characters use in this film can be quite vulgar, most of it coming from the Police officers at the Sandford Police Force. Most of them are quite lazy, clueless and unexperienced which contrasts to how the Metropolitain police in London are like. They normally aren't concentrating on the job and are brainwashed into believing that basically everything bad that happens in Sandford is an accident. Some of their jokes and remarks are quite sexual or explicit but it is a Police service and those sort of words and phrases they use are used in workplaces. Some workplaces even have a swear tin were you put money in if you swear which is what they use but that is mainly used for comedy scenes.


Conventions

Form Conventions
We would expect in Hot Fuzz for the main actor, Simon Pegg (Nicholas), to be a joker and act like a clown or a showman for the whole film as it is an action/comedy but it's actually Nick Frost (Danny) who has those characteristics in this film. However as the film goes on some of those traits that Danny has rubs off on Nicholas and by the end of the film it is clear that they are best friends when at the start of the film they look like chalk and cheese. Also another form convention would be that the antagonist/s would be someone who we think it would be and then someone that we wouldn't think it would've been eg. Simon Skinner (expected) and Danny's Dad (unexpected).

Story Conventions
The common narrative structures in this sort of comedy film are that the serious one and the funny one would end up being best mates even though they're two very different characters. The two detective inspector twins who are both quite hostile towards Nicholas end up on good terms with him at the end of the film and also another one of the Police officers who is pretty useless and afraid of command ends up taking charge of the plan in the supermarket fight scene so there's character development there. Also Inspector Frank Butterman (Danny's Dad) who was made to look as if he was the good guy and the one to uphold the law was actually the one who started the group of people and the idea to murder people who ruined the good reputation of the village.

Genre Conventions
The genre conventions used in 'Hot Fuzz' for comedy could be the use of some of the actors that they use in other films, 'Shaun of the Dead' and 'The Worlds end', that director Edgar Wright made 3 years before 'Hot Fuzz. He uses Simon Pegg and Nick Frost a lot as well as Bill Nighy, Martin Freeman, Paddy Considine, David Bradley to name a few. It's set in a perfect looking village but Nicholas works in the Police department so we see things through the perspective of a police officer surrounded. In like nearly every scene at least one thing someone says or does is normally somewhat humourous like in the scene where Nickolas and Danny are eating Cornetto's and Danny says "Whats the matter, brainfreeze?" and Nicholas answers "No, Brainwave. Get us back to the station, NOW!" and then Danny scoffs his cornetto quickly and then gets a brainfreeze. Also conventions for action are that there are plenty of car chases, killings, fights, explosions and also very graphic scenes.


 The World's End (2013)

Symbolic Codes


Setting
The setting for 'The World's End is a fictional place called Newton Haven which is where a group of five guys called Gary (Simon Pegg), Andy (Nick Frost), Oliver (Martin Freeman), Steven (Paddy Considine) and Pete (Eddie Marsan) all grew up together when they were in school. They call it a boring town where nothing ever happened but it's changed since they all left school in 1989. It just looks like any average countryside sort of town but it looks more busy than the one in 'Hot Fuzz'. The mood at the start of their time back in Newton Haven is natural and everthing feels normal although this will all change later.














Mise en Scene
In this first shot, we can see four of the guys sitting outside the train station Gary said he'd pick them up from but he is late. For the set design;  it's sunny and can be reflective of the fact that it is a reunion of five good old friends meeting each other again for the first time in a while however they are unhappy as Gary is about an hour late and the fact that two of them are checking the time and they are all sitting down rather than standing up and aren't holding their luggage implies their frustration. They are all wearing fairly smart, middle aged men type of clothes and this is in contrasts to Gary's clothes as they can come across possibly immature and young for his age but it mainly shows how different he is compared to his friends who have very professional jobs.


















Acting
For acting I chose the scene where Gary goes to Andy to invite him to come and join him and the others to go and do the golden mile, (the purpose of the plot) where they go to twelve different pubs and drink one pint from each of them, and this is because it shows the differences in them after all those years of not seeing each other. During this scene you can see the difference in the behaviour and mannerisms of these two men as Andy comes across as very corporate, sensible and businesslike whereas Gary is very childish, vulgar and immature. In the third picture down you can see that Gary is spinning around on his chair as he waits for Andy to respond properly to him as there is a bit of tension/awkwardness between them. In terms of their facial expressions, Andy's doesn't really change at all as he isn't keen on the idea that Gary has and he's not particularly bothered about talking to Gary or to send him away to leave him alone. However Gary uses his hands a lot which is a sign of someone with a lot of energy to give and is very excited and also the second to last and last picture shows  that.







Colour
In 'The World's End' they use colours like blue and green and i think this because it is about an alien, outer space invasion and green can represent aliens and monsters sic-fi aspects of the story and then the blue can represent the fact that the film is about five guys on a night out and blue is more of a masculine colour but it can also be used because robots wouldn't have red blood as they aren't human so it makes more sense for them to have blue blood or goo .  


Technical Codes

Camerawork
For camerawork, there is a lot of fighting in this scene but unlike a lot of stereotypical movie fight scenes there aren't lots of shots but longer continuous cuts of the main characters fighting like Andy, Pete, Gary, Stephen and Sam. Also for the framing, it focuses mainly on one of the main characters fighting and then in the rest of the frame it will have people in the background fighting and inside the pub objects will be flying around and there will be debris doing the same as well.

Editing 
In this film, the normally use edits when they are explaining or trying to move the story on like when Stephen is taken away by Basil who explains to him what happened to the town, Newton Haven, when they left in 1990 and when he's explaining it cuts to shots of the girls that Gary, Pete and Andy suddenly fancy as it's related to what he is talking about. When Basil is telling him how the robots take control of humans it cuts to shots of them doing what he says like kissing, touching, and taking DNA off of them. Also at the start of the film they show what the five guys look like now that they're all grown up and it starts with Gary as the camera pans across the room and then it cuts

Everything we've done so far in Media



Media - Everything so far

In media we have done the following:
- Genre terms and concepts
- Music Videos and their purposes and styles
- The media sectors/texts/forms/industries
- Representation

Genre
For genre we have learnt about some of the different terms and concepts such as Crossover, Iconography, Sub-genres, intertextualiy and hybrid/synergy and how they can be used in different media forms. We also touched upon why genre is used (categorising) and what it means (type). Crossover is a genre that appears in various different forms. Iconography is using audio and visuals that an audience would expect to appear in certain genres such as pistols, horses, cowboys being included in Western genres. Sub genres are when the main genre is a crossover but then another one is combined as well.  Intertextuality is when a media form will have a reference included about another form like GTA including rockstar adverts in the actual game. Hybrid is a genre in fiction that blends themes and elements from two or more different genres.

Media Sectors
At the start of the course we recapped on what the 10 different media sectors were and we also learnt that they can be called forms, industries and texts and we use them when we are talking about a media product. The different ten are: Tv, radio, advertising and marketing, publication, photo-imaging, interactive media, gaming, press, animation.

Music purposes and styles
In the lessons we've learnt about what the purpose of music videos are, the different genres of music and then how a music video can please an audience. Some purposes are that they are promotional as they promote the artist/band, the record label and the genre. They're also used as an extension of income as it can get more people interested in the artist, label and genre. It also creates more ways of watching and listening to music and expands the way people gain access to music. We've learnt who some of the big artists have been recently, what other sectors use them, what the main things are that directors consider when planning a video.

Representation
Recently we have looked at representation within media and it is mostly about how people, ideas and events are presented in media and how meanings are constructed and how those meanings are recognised by many people. As audiences we will spot representations, criticise representations and see why certain representations are used frequently. We've looked at stereotypes, which can be used for exaggeration and comical purposes as people can recognise and find them funny. We've also looked at counter types. Also we’ve covered masculinity and femeninity as these concepts tie into representation as genrelly people have ideas on how male and female genders are presented in media forms. Genrelly men are supposed to have strength, power, good looks, good physique and are independent. Females are thought to be beautiful, nice size and physique, be emotional and hold good relationships with other people.

Radio Adverts

Radio Adverts

TFL - Contactless is coming
https://www.youtube.com/watch?v=KaAAjZj8wvI&list=PL_-0bPeCKBTHxM3jSxgmbVQaEBEp-julj&index=7

Factual Information
The factual information that is given in this radio advert is that there is a website and the reason for the advert which is that TFL users are now able to use their contactless bank cards as it is easier to travel and also means that they can get rid of a card when they can use one for two reasons.

Style
This advert is, in my view, informal and formal as when the women is talking she is more polite, slow and talks formally whereas when the man talks; he's very quick but casual and has quite a seductive kind of voice which can make the audience interested in what he's saying. its quite a simple and quick advert which also uses sound effects in the background, when the man talks about situations where someone may use their bank card, rather than just the two voices. It's more of a seductive advert as it doesn't need to be aggressive as they're not trying to sell or promote an event, they're just notifying people who use public transport in London that there is now a convenient way of travelling by using your bank card as an oyster card as well.

Purpose/Message
The purpose of this advert is to raise awareness to those people who use TFL transport that they can now use their bank card instead of an oyster card to be able to get on to public transport and that they don't have to carry an extra card around with them now they can just use one. Its not a product they're selling or an event that they're trying to promote, its just a notice from TFL.

Persuasive Techniques (voiceover and sound bed)
The USP that the advert has is the fact that the public don't have to carry an extra card around with them now that they can just use one for financial purposes and so that the can use public transport. They use direct address as they use words like 'you' to try and make it relatable to the audience and they also make it relatable by using instances where the audience might come across such as 'strumming a guitar', 'drawing straight lines' or 'de-icing a car' or 'cutting a cake' and theres also a use of sound bed because when he mentions one of those circumstances theres a sound of someone for instance scraping a car. This can satisfy an audience, by being able to relate to certain situations as it can suddenly feel personal and make hem feel like they should do/use what they advert is promoting. Also TFL use the slogan 'Every journey matters' and this is good as it makes the recipient feel important to TFL making them feel like a trustworthy and efficient company.

Audience
The target audience for this advert would probably be adults/young adults, probably from about the age of 16 till the ages where people start becoming retired, as the elderly get free travel after then. As it is about using a bank card as a way of travelling around; kids or teenagers wont have proper bank cards like credit or debit cards at their age so its not really being aimed at them.

Structure and voiceovers
In this advert there are two peoples voices who are being used for the sounded voiceovers and that is probably included so that the audience don't get bored of hearing just one voice throughout the advert. Transport For London also uses the tagline "Every journey matters" which is good as it makes the people who use TFL transport feel like they're valued and looked after. They also include their contact details at the end.

Regulation
http://content.tfl.gov.uk/tfl-advertising-policy.pdf
In the site linked above they state that "We also aspire to ensure we don’t carry advertising which is offensive, insensitive, promotes violence, hate, intolerance or inequality, or is purposefully controversial"so they don't condone any of the things said in that statement and shows they care about their users as so many different types of people use TFL. Here is what they have to say about ASA: "The regulation of advertising in the UK is the responsibility of the Advertising Standards Authority (ASA). The ASA applies the Advertising Codes which are written by the Committees of Advertising Practice (CAP)." 



Saw Alive - Thorpe Park
https://www.youtube.com/watch?v=S0T3nRulHQ0


Factual Information
'Saw Alive' came out at Thorpe Park in 2010 and in the advert it says the ride is  came out in 2010
"out now" so this advert promoting it must of come out after the ride opened. The only other factual information included in this advert was really when they guy said "book now at thorpepark.com" and here he is stating the website address for people to book tickets.

Style
It is definitely an informal advert as there is intense, energetic and eerie sounding music all the way through the advert as it is a ride for Thorpe Park that they're trying to promote. The voice is deep and almost confrontational as if he is trying to scare/tempt you into paying to get a ticket at Thorpe Park so that you can check out this new ride that came out in 2010. HIs voice sounds serious but we know the actual purpose behind the voice isn't actually a serious matter so in a way it can come across as humorous that he's talking as if he's in a cave. It's almost aggressive as the man talking sounds like he's trying to scare you into going through with it.

Purpose/message
The purpose of this advert is to promote a certain ride called 'Saw Alive' that was came out in 2010   Thorpe Park so that people end up really wanting to try it out and will then buy tickets for Thorpe Park to go and try the new ride.

Persuasive Techniques (voiceover and sound bed)
The persuasive technique, which is the most obvious one, that they use is the sort of daring voice the man has for the voiceover as it makes the audience feel as if they need to overcome the ride as they make it sound terrifying to go through. The technique they also use is to aim it at those people who like the feeling of being scared or enjoy rides and theme parks in general by introducing new rides
as this can make them more willing to pay for tickets because they might not come back if no new rides are open to the public as they've already been on the old rides, if they've been there before. Also they've included sound effects in the background of the voiceover like the sound of wheels screeching against the tracks of the ride, the sounds of the machinery operating the ride and intense music as it's a ride and they are going to be fast so it's a way of trying to hype up an audience. The man also uses the phrase "You thought the game was over. You were wrong" and "more terrifying than ever before" as a way of making people think that they should go back to Thorpe Park again and try out the new ride.

Audience
The advert is definitely aimed at teenagers/young adults as people who enjoy rides are young people as they enjoy the feeling of being scared and are more daring than old men/women etc. and young kids probably aren't tall enough to go on a lot of the rides anyway so it wouldn't be safe for them anyway. Also it can be aimed at parents who may be organizing a treat/party for their child's birthday and when that happens they either go as a family or they will take their child and their friends with them.

Structure
In this Thorpe Park advert, they use sound bed by including lots of sound effects like the sound of machinery and wheels screeching as if you were actually on the ride in real life and then there's definitely animals making their stereotypical noises they make. They use single voice only in the man with the deep voice and the only kind of contact detail link that they really give is thorpepark.com for the website.

Distribution
This advert would be distributed to the people in the UK as Thorpe Park is just inside the M25 which is near London and it would be intended for teenagers and young adults and people who like to do daring things like going on roller coasters. 

Regulation
The ASA, which stands for Advertising Standards Authority, is the UK's main advert checker and their job is to make sure that every advert that goes public has met all of their criteria and codes so that they are ethical and appropriate otherwise that advert isn't fit to go out publicly. There is another company called CAP (Committee of Advertising Practise) that come up with a list of advertising codes for adverts so they can be used.

IKEA's new catalogue (2018)
https://www.youtube.com/watch?v=DUmVVbpnM0o

Factual Information
The factual information that is given out in this radio advert is the names of some of the items that the IKEA customers would see and potentially buy if they were to have a look inside their catalogue if they were interested in their products. They say to visit IKEA if the potential customer wants to get themselves a free copy of it.

Purpose
The message and purpose of this advert is to try and get people to have a look inside IKEA's new catalogue which will include most of, if not all, of their products. The people would have to go into IKEA to get a copy of it so it's a good reason for the ad for IKEA from a business point of view as these people will be in IKEA probably to buy products but anything they didn't see or get that they see in the catalogue they could go back for or order online.

Style
The style of this advert is quite informal and seductive as it is delivered at a quick pace but not a ridiculous one where you are struggling to understand what they are telling you. Its almost conversational as the man who is talking for the whole of the advert is asking rhetorical questions to the audience about whether or not they own some of the items they are advertising in the advert. I think that it is seductive as it asks the audience questions that some people could relate to such as when he talks about having a box to put children's toys in when unexpected guests coma around.

Structure
For structure in this advert, there is only one mans voice and for the first fourteen seconds the man is asking the audience rhetorical questions so that they can relate to the advert and this is also audience gratification when they can relate. For the remainder of it they are delivering the purpose of the advert and that is explaining where they can get their catalogues from.

Sound Bed
For the uses of sound in this advert, from the beginning there is music that runs through till about 27 seconds in and then it stops and the slogan and the music for it plays till the end. The music at the beginning is fun, positive and the sort that you would think might be used in a gameshow. When the man asks a rhetorical question, everytime it ends with a sort of 'ding' sound as if you're saying yes. The slogan music is like violins and whistling like birds. 


Persuasive Techniques (voiceover and sound bed)
To persuade people in this advert, they use a man with a seductive and high voice which makes it funnier and more interesting to listen to because someone with a dull and monotone voice probably wouldn't keep people listening to it. There aren't many USP's that I could think of apart from the catalogue obviously being put together using pages and some people, probably adults and elderly people like to read and look at things on paper rather than going on to a computer to search it. The man also asks the audience questions that can be quite relatable to adult audiences like when he talks about having a box to put children's toys in when guests are around and when audiences can relate they become more engaged in what people are saying. Also IKEA is quite popular as its a foreign Swedish furniture store and the layout of the stores are sometimes what gets people to go.For voiceover, only one main voice is used and that is the mans that is used from the start till 27 seconds. Another persons voice is used for the slogan/tag line but that was probably made for most of their TV and radio adverts when they use the slogans at the end. I would say that the tone of the advert is conversational between the first man and the audience as he's asking rhetorical questions and  he's trying to persuade the audience to look in their new catalogue. His accent/tone of the voice is slightly high and posh British voice but in a way it's kind of seductive as you wouldn't want to have to listen to a boring voice.

Distribution
This advert was made for people in the UK so it would be a national advert and it would've been intended for adults and particularly ones moving into a first/new house or adults looking to replace or add more furniture to their house.

Regulation
The following things are certain concepts that they would have to comply with when they are doing their advert:
  • - Consumer credit, investment and complex financial products and services
  • - Gambling products and services
  • - Alcohol products
  • - Medical and health and beauty products and treatments
  • - Food, nutrition and food supplements
  • - Slimming products, treatments and establishments
  • - Adult shops, stripograms, escort agencies and premium-rate sexual entertainment services
  • - Dating and introduction services
  • - Commercial services offering individual personal and consumer advice
  • - Environmental claims
  • - Matters of public controversy including matters of a political or industrial nature
  • - Religious organisations
  • - Charitable causes
  • - Films, DVDs, video, computer and console games that have an 18+ certificate or rating.